Blog Post | Jun 03, 2025
Get the Most Out of Your Post-Event Marketing
Post-event marketing can help you capitalize on lingering excitement after your events. These strategic campaign guidelines will show you how.
Putting on an event is a serious commitment of your time, money and other resources. If you’re only marketing before the event, you could be missing out on opportunities to strengthen the connections you made, keep engagement going and drive up event ROI. Post-event marketing can help you capitalize on lingering excitement after your events.
You’ll get the best results from a strategic campaign that engages attendees on various platforms:
Segment Before You Market
Consider segmenting your audience into three categories:
Essential Emails
Use these emails for both new contacts and existing customers and tailor the content and offers to each audience.
Put Your Event Content to Good Use
Hopefully, you’re reading this before your next event and planning to make high-quality videos of the speeches, presentations or other happenings. You can then use this video to create blogs, webinars, and video snippets to embed in promotional emails.
Keep Up the Momentum on Social Media
Take advantage of those candid shots of high-energy crowds and your reps interacting with attendees. Wrap-up posts can help you reach a broader audience, especially if you’re using event-themed hashtags. Keep it up for a few days after the event.
Repurpose Your Leftover Swag for Follow-up Mailings
That same great swag that enticed people to your booth can continue to help you build connections. As your budget allows, leftover giveaways like pens, USB drives, and even mugs and T-shirts can be used in care packages to send out to your attendees.
You’ll get the best results from a strategic campaign that engages attendees on various platforms:
Segment Before You Market
Consider segmenting your audience into three categories:
- New connections made at the show.
- Existing customers or contacts who visited your booth.
- Customers who wanted to but were unable to attend.
Essential Emails
Use these emails for both new contacts and existing customers and tailor the content and offers to each audience.
- Thanks for stopping by: A personalized email is a must for both new leads and existing customers. Send these emails out within 24 hours so the event will still be fresh in their minds.
- Survey: People love surveys and quizzes, and a survey can help you gather useful intel to inform your next event.
- Post-event promotion or discount: Send an email with a limited-time offer.
Put Your Event Content to Good Use
Hopefully, you’re reading this before your next event and planning to make high-quality videos of the speeches, presentations or other happenings. You can then use this video to create blogs, webinars, and video snippets to embed in promotional emails.
Keep Up the Momentum on Social Media
Take advantage of those candid shots of high-energy crowds and your reps interacting with attendees. Wrap-up posts can help you reach a broader audience, especially if you’re using event-themed hashtags. Keep it up for a few days after the event.
Repurpose Your Leftover Swag for Follow-up Mailings
That same great swag that enticed people to your booth can continue to help you build connections. As your budget allows, leftover giveaways like pens, USB drives, and even mugs and T-shirts can be used in care packages to send out to your attendees.