Blog Post | May 20, 2025
Leveraging Direct Mail Personalization
These insights highlight how direct mail, when executed strategically, has enduring value and can deliver measurable results.
The latest Salesforce State of Marketing Report reveals key trends proving direct mail’s enduring value in an increasingly digital world. As marketers look for innovative ways to cut through the noise, these insights highlight how direct mail—when executed strategically—can deliver measurable results.
Hyper-Personalization for the Win
The report underscores how high-performing marketing teams prioritize unified, cross-channel experiences. Direct mail offers a distinct advantage through variable data printing, enabling personalized messaging that cuts through the noise.
Precision Through Data
With just 31% of marketers confident in their data integration efforts, direct mail’s ability to leverage customer insights for targeted campaigns is critical for boosting response rates and reducing waste.
Omnichannel Integration
Top marketers personalize across six channels. Direct mail enhances digital strategies with QR codes, personalized URLs, or trackable promo codes for an integrated customer journey.
Measurable ROI
With growing pressure to prove revenue impact, direct mail’s trackable features like unique codes, phone numbers and dedicated landing pages, provide clear attribution. These tactics help marketers quantify campaign success and optimize future efforts.
Why It Matters
The Salesforce data confirms direct mail’s unique ability to combine direct mail’s physical engagement with digital strategies. For brands seeking differentiation, this tactile appeal offers a competitive edge in an oversaturated digital landscape.
Hyper-Personalization for the Win
The report underscores how high-performing marketing teams prioritize unified, cross-channel experiences. Direct mail offers a distinct advantage through variable data printing, enabling personalized messaging that cuts through the noise.
Precision Through Data
With just 31% of marketers confident in their data integration efforts, direct mail’s ability to leverage customer insights for targeted campaigns is critical for boosting response rates and reducing waste.
Omnichannel Integration
Top marketers personalize across six channels. Direct mail enhances digital strategies with QR codes, personalized URLs, or trackable promo codes for an integrated customer journey.
Measurable ROI
With growing pressure to prove revenue impact, direct mail’s trackable features like unique codes, phone numbers and dedicated landing pages, provide clear attribution. These tactics help marketers quantify campaign success and optimize future efforts.
Why It Matters
The Salesforce data confirms direct mail’s unique ability to combine direct mail’s physical engagement with digital strategies. For brands seeking differentiation, this tactile appeal offers a competitive edge in an oversaturated digital landscape.