Keep Your Marketing on Target with a Simple Plan

Do you have a marketing plan? According to studies, 44% of small businesses don’t have one. And if you’re part of the 56% that do, the next logical question is: Do you reference your plan throughout the year to make sure you are staying on track?

Many marketers who long for a world-class marketing strategy don’t have the time or resources to create a full-blown marketing plan. So, they do nothing. But there’s a simpler path to success. Crystalize your marketing goals with a quick, easy, effective tool: A one-page marketing plan. Let’s review these key components:

Target market
Who are you selling to? What is their age range? Interests? Income? Where do they live?

Positioning
How does your company fit into the competitive landscape? Why should customers choose your brand?

Offering to customers
Describe your product(s) or service(s). What problem(s) do you solve for the customer?

Pricing strategy
Is your pricing based on value? Low cost? Or does your product appeal to discriminating customers able and willing to pay a premium price?

Service area
Are you a local business that will benefit from a grassroots approach? Or is your product unbound to geography?

Revenue goals
What are your current revenues? How much would you like to grow your business? What is your time frame for achieving this growth? Describe the critical resources and mindset that will help you get there.

Marketing and promotional strategies
How will you get the word out? How much will it cost? What is your plan for retaining and growing your business with current customers? Identify the team that will be responsible for the marketing effort and a timeline to get your campaign up and running.

There’s a lot you can glean when you build a one-page marketing plan and it typically won’t take much time to create it. Once you have a plan, refer to it often and update it as necessary.

For your next marketing project, talk to our experts. We’ll ensure your marketing goals succeed.