Blog Post | Aug 26, 2025
Inexpensive Ideas to Boost Your Marketing Efforts
In addition to your existing campaigns, these inexpensive, low-impact tactics can help raise your profile in unexpected new ways.
We’ve compiled a list of creative and low-cost tactics to help you get exposure for your brand. In some cases, you may even be reaching a whole new audience.
Take Speaking Engagements
Promote your expertise and your company’s offerings at speaking events. Local libraries, industry associations, chambers of commerce, and colleges frequently need expert speakers. In addition to getting a platform that enables you to establish your expertise, speaking engagements give you a valuable opportunity to network within your local community. Don’t forget to take business cards and other marketing materials to use as leave-behinds.
Repurpose Content
It’s hard to overstate the impact great content can have on your business. Consider creative ways to repurpose some of your existing, high-performing content to help you stretch your budget. For example: use short, 15-second clips from a webinar to create social media stories; leverage brochure content to create product descriptions for your website or online store.
Engage Online
Engage with followers and would-be customers in relevant social channels and not just on your feed: follow industry-specific and relevant hashtags and look for opportunities to converse with a new audience. Don’t stop on social: if your customers have left reviews on third-party sites like Yelp, try interacting with them there.
Run a New Contest on Social Media
According to recent research, Instagram accounts that hold contests grow 70% faster than other Instagram accounts. Even simple contests like the ones listed below can lift engagement and help you gain new followers: trivia questions, photo captions, ask followers to submit photos and more! Your prize doesn’t have to be expensive, but it should be relevant to your business.
Seek Out Business Awards
It only takes a little research to find dozens of business awards in many different industries for customer service, communications, innovation, among other categories. Winning a reputable award can raise your profile professionally, and you can create a campaign announcing your win.
Low-cost tactics like these are great ways to get creative with your marketing. However, maybe it’s time to re-evaluate your current campaigns. If you’d like a professional perspective, contact us. We can help you fine-tune what’s working, and eliminate what’s not, to help maximize your marketing results and budget.
Take Speaking Engagements
Promote your expertise and your company’s offerings at speaking events. Local libraries, industry associations, chambers of commerce, and colleges frequently need expert speakers. In addition to getting a platform that enables you to establish your expertise, speaking engagements give you a valuable opportunity to network within your local community. Don’t forget to take business cards and other marketing materials to use as leave-behinds.
Repurpose Content
It’s hard to overstate the impact great content can have on your business. Consider creative ways to repurpose some of your existing, high-performing content to help you stretch your budget. For example: use short, 15-second clips from a webinar to create social media stories; leverage brochure content to create product descriptions for your website or online store.
Engage Online
Engage with followers and would-be customers in relevant social channels and not just on your feed: follow industry-specific and relevant hashtags and look for opportunities to converse with a new audience. Don’t stop on social: if your customers have left reviews on third-party sites like Yelp, try interacting with them there.
Run a New Contest on Social Media
According to recent research, Instagram accounts that hold contests grow 70% faster than other Instagram accounts. Even simple contests like the ones listed below can lift engagement and help you gain new followers: trivia questions, photo captions, ask followers to submit photos and more! Your prize doesn’t have to be expensive, but it should be relevant to your business.
Seek Out Business Awards
It only takes a little research to find dozens of business awards in many different industries for customer service, communications, innovation, among other categories. Winning a reputable award can raise your profile professionally, and you can create a campaign announcing your win.
Low-cost tactics like these are great ways to get creative with your marketing. However, maybe it’s time to re-evaluate your current campaigns. If you’d like a professional perspective, contact us. We can help you fine-tune what’s working, and eliminate what’s not, to help maximize your marketing results and budget.