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Marketing Tango

The Rhythm of Integrated Marketing

Digital Event Marketing Isn’t Going Anywhere. Here’s How to Master It.

Event Marketing

Jan 26, 2021

Making an impact with a virtual event is challenging, but it’s worth getting right. This is a quick guide to help integrated marketers produce events that will excite your audience and bolster your other marketing efforts, too.

M-Commerce is Here, Is Your Business Ready?

Mobile Marketing

Jan 19, 2021

While the phrase m-commerce (Mobile Commerce) has been in use since 1997, its adoption has only been growing in recent years—and the global pandemic has shifted mobile shopping into overdrive.

7 Tried-and-True Tips for Growing Existing Accounts

Marketing Strategy

Jan 12, 2021

From Doing Your Homework to Building a Process, Advice for Success

5 Social Media Habits to Drop Now - Don’t Let These Bad Practices Hold You Back

Social Media

Jan 05, 2021

While social media presents a terrific opportunity to build connections, amplify content, and reach new prospects, social media can be a challenge to get right. Copyblogger has put together a list of 5 bad social media habits that you need to break right now.

Show-Stopping Storefronts Mix Analog and Digital Signage


Dec 23, 2020

Good news for retailers of all sizes: Between a good economy and low unemployment, all signs indicate enduring success of bricks and mortar stores. Which means integrated marketers need to double-down on their IRL UX (Interweb slang for: In Real Life User Experience). Revving up your storefront doesn’t have to mean installing video walls or going all-digital: some of the most effective examples blend traditional with high-tech. Adding digital to the mix gives you a huge advantage: up to 80% of consumers say they’ve entered a store because of an intriguing digital sign. Here’s how (and why) to think about blending old with new.

Why You Absolutely, Positively, 100% Must Have a Solid Marketing Plan

Marketing Strategy

Dec 15, 2020

Looking to launch a new product, service, or business? A good marketing plan can make or break your success. Here are the benefits integrated marketers will get out of creating a marketing plan.

Why Outsourcing Marketing is Good for Your Bottom Line


Dec 08, 2020

When integrated marketers and their teams are in over their heads with a challenging workload, bringing in help from the outside makes sense. Rather than seeing them as an indulgent expense, their contributions often help save money and build the business.

Holiday Gifting is Different This Year. Here’s How to Do It Right


Dec 01, 2020

Holiday gifting this year calls for heightened levels of sensitivity, restraint, and taste. This is an opportunity for integrated marketers to spread cheer, give thanks, and, most importantly, maintain connections with clients and colleagues.

Storytellers Are the Best New Marketers

Marketing Strategy

Nov 24, 2020

The art of storytelling is getting a modern makeover as a powerful integrated marketing tool.

How B2B Marketers Can Unleash the Potential of User-Generated Content

Content Marketing

Nov 17, 2020

The term (UGC for short) refers to anything created by a user or fan that indirectly promotes or features a brand, a business or its products.

5 Tips for Writing Persuasive Copy

Content Marketing

Nov 10, 2020

Motivate Readers to Act with These Copywriting Strategies

Making Direct Mail More Credible

Direct Marketing

Nov 03, 2020

There are a number of ways to build credibility with direct mail; the following article includes five that will help you prove trustworthy with your audience.

Why Branding Matters During the COVID-19 Pandemic


Oct 20, 2020

In times of crisis, businesses either thrive or fall; they either already have the infrastructure in place to embrace opportunity or they crumble when confronted by a potentially significant setback.

The Importance of Social Distancing Signage During the Pandemic


Oct 13, 2020

For businesses, healthcare institutions, schools, and public and private organizations that have reopened their doors during this time, social distancing signage is a key part of their marketing and public safety efforts. 

Loyalty Programs Benefit B2B Businesses, Too


Oct 06, 2020

Loyalty programs aren’t just for consumer brands and businesses: B2B loyalty programs can offer integrated marketers similar benefits, such as improved retention, bigger and more frequent purchases, and a steady stream of quality referrals. However, there are key differences between B2B and B2C programs. Here’s how to make your program a success.

The ABCs of Signage


Sep 29, 2020

Signs, or signage, are so commonplace that their importance can be taken for granted. The International Sign Association (ISA) published a study indicating that when a sign was added on a previously blank side of a building, sales increased anywhere between 2.5% and 7.1%.

Welcome To My e-Newsletter: Now Help Me Help You

Direct Marketing,Email Marketing

Sep 22, 2020

We’ve written previously about the many ways you can grow your email marketing list. As you continue to expand this essential integrated marketing tool, keep thinking about ways to segment subscribers into different groups with different needs, as a way to improve your marketing results.

Busting 5 Myths That May Be Keeping You Off Social Media

Social Media

Sep 15, 2020

It’s not too late for marketers who’ve been slow to adopt social media marketing and outreach. Once they get past common myths, such as “it’s just for kids” or “it will just open us up for complaints,” professionals realize how much value social can bring to their marketing.

What You Should Know Before Buying Signage


Sep 08, 2020

Think carefully about all the places where you may need signage before you make a purchase.

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