Good news for retailers of all sizes: Between a good economy and low unemployment, all signs indicate enduring success of bricks and mortar stores. Which means integrated marketers need to double-down on their IRL UX (Interweb slang for: In Real Life User Experience). Revving up your storefront doesn’t have to mean installing video walls
or going all-digital: some of the most effective examples blend traditional with high-tech. Adding digital to the mix gives you a huge advantage: up to 80% of consumers say they’ve entered a store because of an intriguing digital sign. Here’s how (and why) to think about blending old with new.