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Marketing Tango

The Rhythm of Integrated Marketing

5 Big Ideas for Small Business Video

Video

Dec 13, 2018

If you’ve talked yourself out of using video because you thought it was too complicated or too expensive, these talking points from business.com just might change your mind.

Blend Experiential and Social to Create an Unforgettable Event

Event Marketing

Dec 11, 2018

Integrated marketers looking to create an unforgettable event can blend social and experiential marketing. Refinery 29’s 29 Rooms event is a case study in creating experiences that wow attendees and make their social media feeds work for you.

Getting More Bang for Your Trade Show Bucks

Event Marketing

Dec 06, 2018

Trade shows can be a significant expense for any business. Just ask any marketer. So before you invest heavily in the next big event, consider how to maximize your presence so you get the highest return on the dollar.

A Great Website Should Please the Brain, Not Just the Eyes

Websites

Dec 04, 2018

If you’ve ever been to an arena rock concert, you already understand cognitive processing. The crowd is on their feet for “Satisfaction” or “Born in the USA” but when the performer announces something from the new album, that’s when everyone goes to the bathroom. People like what they already know.

Tips for Shooting Your Next Epic Video and Getting Epic Results

Video

Nov 29, 2018

Around these parts, we love video and we can’t bang the drum hard enough about why it’s a game-changer for integrated marketers. When added to email,it can lift click-through by 55% and increase conversions by 24%. Video amps up your social and your brand at the same time. You’re 53 times more likely to show up first on Google if you have a video embedded on your website. It really is that good.

The surprising secret to standout content marketing campaigns

Content Marketing

Nov 27, 2018

Here’s a quick quiz for content marketers: Let’s say you’ve worked tirelessly building a solid, fresh, relevant integrated campaign. Blogs? Check. Email marketing campaign? Got it covered. Website optimized? Uh-huh. White papers? All over it. E-newsletters? Yup. Online advertising? Done!

The Latest E-Commerce Features to Get Your (Virtual) Cash Register Ringing

Websites

Nov 20, 2018

In 2018 (almost 2019!), e-commerce has gone so far beyond just an online storefront, giving integrated marketers powerful tools to increase sales and build a bigger customer base. These are a few of the most useful features – most of them baked right into all the popular e-commerce platforms.

6 steps to a stronger B2B brand.

Branding

Nov 15, 2018

Marketing in general and branding in particular are typically long on stuff that sounds good and short on substance. For a fluff-free brand, focus on two things:  Simplicity and clarity. Somewhere in your company — in your people or processes or products — is something very special. Your job is to identify that something, hone it to a razor-sharp edge — and present it to the marketplace simply yet powerfully.

Why cold email is (still) a hot marketing idea.

Direct Marketing

Nov 13, 2018

Creating cold emails that get opened and responded to isn’t difficult if you’ll take a few minutes to learn proven best practices. In a handy post about successful cold emailing, digital marketing authority Neil Patel surveys 11 kinds of cold emails. In this article, we share a summary about seven of them.

The Non-Photographer’s Guide to Working with Stock Photography

Creative Services

Nov 08, 2018

Marketers who want to keep quality high and costs low may want to consider purchasing stock photography for their communications needs. This is a brief guide to understanding where and how to purchase, as well as why some photos cost so much more.

3 Tips for User Intent SEO Strategy Drive More Relevant Traffic, Increase Performance

Search Marketing

Nov 06, 2018

Part of Google’s intensive search algorithm includes user intent, displaying search results by relevance. For this reason, understanding intent when creating website content is essential to improving your site’s relevance and SEO. There are three stages of user intent: informational, navigational, and transactional.

6 Social Media Mistakes Marketers Make - Avoid These Posting & Planning Missteps

Social Media

Nov 01, 2018

Social media offers a remarkable business advantage for integrated marketers. Unfortunately, the sheer number of available platforms, frequent algorithmic updates, and required time commitment often prevent businesses from maximizing social media’s benefits.

Treat Your Employees and Customers With Holiday Promotional Items

Promotional Products

Oct 30, 2018

Holiday Gift Ideas from Fun to Fabulous
It’s that time of year again, when businesses both large and small start thinking about how to recognize their staff and prized clients, and integrated marketers try to figure out how to do it affordably while still making an unforgettable impression. Below is our curated list of five buzzworthy gifts that can pull this double duty. Our list runs the gamut from just a few dollars, to items for those looking to splurge a bit.

How To Write More Effective PPC Search Ads

Search Marketing

Oct 25, 2018

Those little text ads that show up in your search results look deceptively simple. But success of your paid PPC search campaign is riding on a few well-chosen words. Take time to make sure you choose every word carefully for maximum effectiveness, while keeping your message aligned with your overall integrated marketing mix.

The Real Price of Purchased Email Lists

Email Marketing

Oct 23, 2018

Email marketing is a hugely popular and successful way for integrated marketers to reach prospects. But if you don’t have enough prospects of your own, should you consider renting or buying a third-party list? While it has its attractive qualities—instantly grow your list, make sure your list is more refined and targeted—there are also a number of drawbacks to consider, from damaging your reputation or ending up on blacklists, to even being able to use the list you just shelled out all that money to get!

How to avoid an identity crisis.

Branding

Oct 18, 2018

Your blood, sweat and TLC have paid off. Your brand identity rings true. But you’re not done yet. You see, a brand identity is only useful to the degree that you put it to work. And the only way to do that successfully is by taking one final step. Create a style guide that shows — through words and pictures — exactly how to make the brand come alive.

The Ins and Outs of Creating Instagram-Friendly Signage

Signage

Oct 16, 2018

Integrated marketers need signage anyway, so why not get some synergy by creating Instagram-worthy store signs that encourage user-generated content? A good sign will not generate hashtags, but sales and customer engagement.

How to make dollars (and sense) of all that data.

Data Management

Oct 11, 2018

If you’re like countless small businesses, your most pressing question about data is, “what do we do with it?” For many companies, that means job one is developing a viable data storage plan.

5 Social Media Habits to Drop Now - Don’t Let These Bad Practices Hold You Back

Social Media

Oct 09, 2018

While social media presents a terrific opportunity to build connections, amplify content, and reach new prospects, social media can be a challenge to get right. Copyblogger has put together a list of 5 bad social media habits that you need to break right now.

What’s Possible with Personalization (Hint: A Higher Conversion Rate and More Sales)

Websites

Oct 04, 2018

The word “personalization” is used a lot, but here’s what robust website personalization really looks like, and the dramatic results that integrated marketers can expect.

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