5 Reasons to Include Social Media in Your Digital Signage
was only a matter of time before two of the biggest marketing trends in recent
years joined forces: digital signage and social media, collectively known as
social media signage. When integrated marketers use them together, they can
create a better in-store experience as well as get deeper social engagement.
our purposes, we’re talking about Instagram and Twitter, since they both
generate a stream of quick content bursts, and long, wordy signs just don’t
A Better In-Store
80% of shoppers say they’ve been lured into a
store by digital signs. Don’t miss your opportunity to keep them there! Social
signage lets you inform, engage, and entertain. It’s particularly useful in
high-traffic areas where you have a captive audience (for example, a hotel
lobby, a checkout line, or a cash wrap counter).
a more sales-focused approach, curate your signage content to include:
Because Nobody Likes
review of the week
comments of the week
though digital signs draw the eye much better than traditional signage, the
brain will start tuning them out if the same messages are displayed over and
over. Incorporating elements from your social media feeds will shake things up
and create more interest for the rest of your content.
Drive More Engagement
on Your Social Platforms
enhancing the retail experience, social media signage can improve engagement on
social platforms, especially if you interact with your in-store customers. You’ll
gain new followers, which will help you expand your reach and increase brand
You Get a Steady
Stream of User-Generated Content
love sharing their thoughts (and being validated), so they’ll provide you with
a consistent stream of content. You won’t even need to prompt them: just being
in the presence of social signs will make them pick up their phones and @ you!
It’s a Ready-Made
those customers whose tweets or posts you do use, reward them with something of
value. 71% of consumers who have a
positive experience with a brand on social media are more likely to recommend that
brand to their friends and family, so besides building loyalty, you’re helping
ensure an influx of new customers.
Make Sure Your
Signage Fits Your Business
In today’s world, business changes fast – are
your signs keeping up? [Pip/Sir
Speedy/Signal Graphics] can help you refresh your analog signs or take
your digital signage to the next level for less time, money, and effort than
you expect. Get in touch today.