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Marketing Tango

The Rhythm of Integrated Marketing

9 for ’19: Web Design Trends for 2019


Jan 23, 2019

website trends 2019If your New Year’s resolution is “make more sales” or “design a standout website ,” you’re in luck! We’ve rounded up the best and freshest Web design trends for 2019.

Try them early and often: these trends don’t just look cool, they deliver measurable bumps in engagement and conversions. We predict that, by April, you’ll be seeing them everywhere.

1. Sticky Elements Continue to Be a Big Deal

In 2019, more integrated marketers will be using sticky navigation, headers, and other sticky elements to help shape the customer journey. And if you integrate trend #4 into your design, a sticky header or nav bar will help anchor your page and empower users.

2. Non-Traditional Scrolling

Attract attention by taking a creative approach to boring up-down scrolling. Besides left-right scrolling, the addition of parallax – when the foreground and background move at different speeds, or differing layers of background – creates a more immersive experience.

3. More Interactivity

Interactive elements drive engagement and up to twice as many conversions as passive content. In 2019, more integrated marketers will be using clickable infographics, chatbots, videos, forms, and anything else that helps make the user part of the story.

4. Longer Landing Pages

Even though it seems counter-intuitive to keep users scrolling, Forbes found that longer landing pages generated up to 220% more leads. A longer page = more content = better SEO (if you’re doing it right).

5. Color Blocking

Color blocking, or using two bold colors side by side, is going to have a big moment. Look at how the middle section of Pactiv’s website pops  - it’s creative but still has a no-nonsense B2B feel.

6. Gradients

Gradients are making a comeback. Choose the right colors, and you’ll get an eye-catching texture that doesn’t compete with text and won’t affect load-time. The Spotify and iPhone X websites started it: now the rest of us are catching on.

7. Mobile First, Last, and Always

Mobile-first marketing will continue to dominate, and for good reason: nearly 50% of all traffic comes from mobile devices and, in 2018, Google rolled out mobile-first indexing, giving preference to those sites with mobile versions.

8. Asymmetric or Broken Grids

Push the envelope by breaking the grid. You’ll get the flexibility to add products or content later, without fretting about breaking your perfectly symmetrical layout.

9. Cinemagraphs
Adding motion to your images captures the eye and the heart. Cinemagraphs are a subtle, lower-bandwidth alternative to video. They were big in 2016, and they’ll be big again this year.

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