9 for ’19: Web Design Trends for 2019
your New Year’s resolution is “make more sales” or “design a standout website
,” you’re in luck! We’ve rounded up the best and freshest Web design trends for
them early and often: these trends don’t just look cool, they deliver
measurable bumps in engagement and conversions. We predict that, by April, you’ll
be seeing them everywhere.
1. Sticky Elements Continue
to Be a Big Deal
2019, more integrated marketers will be using sticky navigation, headers, and other
sticky elements to help shape the customer journey. And if you integrate trend
#4 into your design, a sticky header or nav bar will help anchor your page and
attention by taking a creative approach to boring up-down scrolling. Besides
left-right scrolling, the addition of parallax – when the foreground and
background move at different speeds, or differing layers of background –
creates a more immersive experience.
3. More Interactivity
elements drive engagement and up to twice as many conversions as passive
content. In 2019, more integrated marketers will be using clickable infographics,
chatbots, videos, forms, and anything else that helps make the user part of the
4. Longer Landing Pages
though it seems counter-intuitive to keep users scrolling, Forbes found that longer landing pages generated up to 220% more
leads. A longer page = more content = better SEO (if you’re doing it right).
5. Color Blocking
blocking, or using two bold colors side by side, is going to have a big moment.
Look at how the middle section of Pactiv’s website pops - it’s creative but still has a no-nonsense B2B feel.
Gradients are making a comeback. Choose the right colors, and
you’ll get an eye-catching texture that doesn’t compete with text and won’t
affect load-time. The Spotify and iPhone X websites started it: now the rest of
us are catching on.
7. Mobile First, Last,
marketing will continue to
dominate, and for good reason: nearly 50% of all traffic comes from mobile
devices and, in 2018, Google rolled out mobile-first indexing, giving
preference to those sites with mobile versions.
8. Asymmetric or Broken
the envelope by breaking the grid. You’ll get the flexibility to add products
or content later, without fretting about breaking your perfectly symmetrical layout.
motion to your images
captures the eye and the heart. Cinemagraphs are a subtle,
lower-bandwidth alternative to video. They were big in 2016, and they’ll be big
again this year.