Sign of the Times: How to Spread Knowledge and Hope During COVID-19
messaging about your business and its response to coronavirus can provide a
calming presence for your customers as well as spread vital information through
your community. Your retail signage is the perfect place for that messaging, too.
got essential signage suggestions that also build your brand and encourage a
deeper connection with your customers. Many of these ideas can be adapted quickly
and easily for digital signage, as well.
Include Your URL
public life increasingly goes online, remind your customers you’re there, too.
Prominently feature your URL in signs all over your store, as well as window
displays or outdoor signage. (If you aren’t already, it’s a good idea to print
it on your receipts, too.)
Let Your Customers
Know About New Hours and Policies
you changed your hours to adjust to shopper demand, or are you providing
special hours for senior shoppers? Now
is the time for clear communication with customers to avoid the bad kind of
surprise or frustration. These scenarios also merit signage to broadcast the
you’re taking a hiatus.
store’s returns and exchanges policy has changed.
you’re only allowing online ordering and in-store pickup.
forget signs that demonstrate proper handwashing technique – in every single restroom!
Distancing, Especially Near the Cashwrap
customers fight the urge to creep up on each other. Place simple floor clings
or decals at 6-foot intervals to help protect customers and employees. A simple
‘X’ to mark the spot is effective, but you can also get creative with it.
Remind Your Customers
of Your Public Health Practices
Take a page from Trader Joe’s and use signs to share what your
business is doing to fight the spread of COVID-19 and encourage the health of
reassuring customers of their own personal safety while shopping with you, and
you’re reinforcing or reminding them of the behaviors they should be following
we don’t recommend that integrated marketers adopt a tone that’s too humorous,
we do encourage a positive and uplifting tone. We definitely recommend
making your signage bold and branded.
why stop at just your signage? Spread these positive, informative messages on
your social channels, as well. Even though many brands are reporting less overall engagement, you can still communicate and
help stay top-of-mind.
What We’re Doing to
Help Our Clients and Partners
much as our collective customers still want our goods and services, they’re
also looking for reassurance: that we’re committed to our communities and our
employees, and that we’ll be there for them, now and in the future. That’s what
we’re here for.
We know smart communications are the key to
keeping customers and protecting our businesses even during challenges times,
and we’re ready to help in any way we can.