Blog Post | Jun 23, 2026
Smart Steps for Standing Out on Opening Day
This opening day signage checklist explains how exterior signs, window graphics, banners and wayfinding elements help new businesses improve visibility, guide customers and create a confident first impression from day one.
Exterior signage can make or break a launch, helping customers find your new location. Use this checklist before you open your doors.
Thoughtful exterior signage does more than guide customers—it builds confidence, visibility and momentum from day one. By planning early and covering every detail, you set the stage for a strong opening and a lasting first impression.
- Ensure Signage is Permitted – Confirm outdoor signs, banners and A-frames are allowed.
- Prioritize identity signage – Install storefront signs or flags for pedestrians and provide clear details for deliveries and emergency services.
- Dress your windows – Use window graphics to showcase branding, hours and offerings while building anticipation with “Coming Soon” messages.
- Plan pre-launch and launch banners – Hang “Coming Soon” and “Grand Opening” banners 4–6 weeks before launch, positioned for both drivers and pedestrians and featuring bold, simple copy.
- Deploy sidewalk A-frames – Place A-frames at key approaches to capture foot traffic, promote opening specials, and clearly point to the entrance (per local rules).
- Cover parking, directional and ADA needs – Order parking, entrance/exit, and accessible parking signs that meet ADA guidelines, so the experience is smooth and compliant from curb to door.
Thoughtful exterior signage does more than guide customers—it builds confidence, visibility and momentum from day one. By planning early and covering every detail, you set the stage for a strong opening and a lasting first impression.