What a Great Label Can Do for Your Business
Product labels, stickers, and graphic decals can be vital to your branding and promotional efforts. Here’s how integrated marketers can use them for maximum impact and when you should think about updating or redoing your labels.
Product LabelsWhat they do: 72% of Americans say a product’s packaging influences their purchasing decision.In the retail environment, your labeling may be your only chance to make an impression, and even in an online storefront, you still need a label that breaks through the clutter, communicates functional benefits, and connects with a customer.
When or why to update or refresh them: Your top priority is ensuring your labels are accurate and contain current information about your product. If your brand or your product has changed significantly, it’s time to redo the labels. When you add new SKUs, you’ll need new barcodes, and you should also ensure there’s consistency in your product packaging.
Premium and Private LabelsWhat they do: If you have products selling in several different markets or verticals, you may wish to use specific labels or brand identities. Or, if you’re purchasing a product from another manufacturer or third-party seller and then offering it as your own, you need packaging that reflects your own company.
When or why to update or refresh them: Just like any other product label, these labels should incorporate your brand’s fonts, colors, and images and look like they’re part of a family. If your brand changes, your packaging should, too.
Stickers and Decals
What they do: Mailing stickers and decals can add visual appeal to a plain brown box or envelope at a fraction of the price of a custom-printed package. In addition to using them to decorate a package, bold graphic decals also make great swag for customers and employees. They can also enhance your other marketing efforts. (Think about how Apple used its stickers to build customer loyalty and generate millions in free advertising.)When or why to update or refresh them: Mailing labels should always have your current address and contact information. Since decals are quick and easy to make, we recommend creating new options frequently, especially if you manufacture or sell consumer products with a short repurchase cycle.
Floor and Window Clings and Graphic SignsWhat they do: Graphic labels and clings are popular signage solutions, offering integrated marketers a cost-effective and flexible alternative to permanent signs. They can be used for branding, promotion, and even for wayfinding.
When or why to update or refresh them: Even though clings are printed on high-quality materials, they can show signs of wear, particularly if they’re in an area with heavy foot traffic or they’re directly exposed to the elements. Signage that draws attention to promotions should always keep up with current offers and prices.
Safety/Hazard LabelsWhat they do: Certain manufactured products may require safety warnings: a common example is using a ‘choking hazard’ label on a product that includes small parts or plastic wrapping. Safety labels also contain information to help customers use a product properly and safely.
When or why to replace or update them: Even though different industries have unique safety standards, we’re happy to look at your labels to make sure they’re effective and durable. We can also give you a free quote on reprints.
Speaking of Safety…In addition to labels, we also produce:
- ADA-compliant signage
- Social distancing signs