Signage Solution Showcases Bay Area Hotel’s History and Locale
Challenge:
As part of its ongoing renovation strategy, a major
hotelier with properties in the San Francisco Bay area wanted to furnish its
lobbies and guestrooms with new artwork depicting the city’s landmarks, history
and rich cultural (and culinary) diversity. They were looking for a specific
treatment for their imagery–canvas backing with a gallery wrap–so selecting a
vendor with the right experience, reputation and capabilities was important to
them.
Despite being a large, recognizable brand, they were
(surprisingly) price sensitive, and let us know this up front. Confident that
we could be competitive in all aspects of the project, we scheduled a meeting
with the company’s local interior-design representatives.
Solution:
We offered to hire and manage a photographer but they
declined, preferring instead to supply the (digital) photos themselves. So we
set about calculating the total number of pieces needed, as well as the counts
for each desired size–small, medium and large, even full-wall, in some cases.
Production would be phased to correspond with individual properties’
renovations.
After nailing down the full scope of work, we met with
our in-house graphics team to plan out the necessary photo-file prep work, and
to establish workflow for printing, proofing and quality assurance. We also had our
team work up a few ‘test pieces’ for review by our client’s interior design
team to ensure we were all on track, and also asked them to review and approve
the frame style and material. After a minor color adjustment, we commenced
production of all phase-one pieces.
Results:
Soon after delivery, our contact
called to say how pleased her team was with the results, and to pass along
thanks from the hotel’s management. In addition, she requested a meeting with us
to discuss phases two and three, which we’ve calendared and are eagerly looking
forward to.