Book Design & Printing Commemorates Tech Innovator’s 30-Year History
A mid-sized consumer-tech company, renowned for exceptional
quality and innovative products, had tasked two internal teams with designing a
60-page keepsake book commemorating the firm’s 30 years in business. Most
copies were slated as gifts for employees and strategic partners, while some
were set aside for auction and sale, with proceeds going to a nearby women’s
shelter. As the founder’s pet idea, it was a high visibility project
accompanied by even higher expectations.
The marketing manager quickly discovered, however, that
while simultaneously tapping two teams did, in fact, generate more ideas, those
that were ultimately presented fell short of expectations. Faced with a
fast-approaching deadline and few usable concepts, the manager reached out to
us for help.
Fortunately, we had previously produced similar pieces,
though not quite as lengthy, for a nearby university and a well-known mega-church.
With 60 pages to fill, our in-house graphics and production team quickly began
exploring themes, concepts and visual styles, as well as font treatments and
book binding options. Upon client approval of the proposed execution, the team,
with help from others in our company, combed through decades of photos, press
coverage and other historical source material. One of our team members also
suggested adding web content to explain the reasons and (charitable) goals
behind the commemorative keepsake, an idea that the client enthusiastically
approved. The final product was a perfect-bound book.
Typical of complex projects
with high expectations and ambitious deadlines, this one came with a steady
stream of client requests and revisions. In the end, however, we hit the
deadlines and delivered everything we had promised. The marketing manager was
extremely grateful and to top it off, we received a personal call from the tech
company’s founder expressing her sincere thanks for our staff’s commitment and