Professional Graphic Design Helps Company Launch New Product Line
Challenge:
Natural Beauty Cosmetics produces organic soaps,
cleansers, lotions and other beauty products. All items are sold only through
local specialty boutiques, but Mary, the owner of the company, is considering
expanding and offering her products online. She recently created a special new
product line and wanted to create a unique look and brand for it. This
opportunity also seemed like a good time for her to get serious about building
her own website. She knew she had a loyal following of customers that used her
products, but she wasn’t actively marketing to them.
Solution:
To help Natural Beauty expand, we also created a new
e-commerce website that allowed Mary to showcase all of her products and accept
orders online. We helped her with the website design, copywriting, photo
gallery, and search engine optimization so that her site and products would be
easily found. We added a link on the website for her to collect email addresses
so she can communicate with prospects and customers through email marketing
campaigns. We have already designed an email template to match the look and
feel of the website, and soon Mary will be sending out her first email
promotion.
We designed a product logo and other design elements that
branded the entire line of new products and also designed and printed marketing
materials to help Mary introduce the products. The items we created included
point of sale brochures, flyers, postcards, packaging, and inserts that
describe the organic ingredients used to make the products, and an invitation
to a product rollout event.
Results:
Many of the specialty boutiques that carry Natural Beauty
products reported to Mary that their customers have purchased more of the new
product line items, due in part to the line’s unique branded look. Sales have
increased both through the local stores and online, and now Mary’s company has
grown faster than she even imagined!