Boost Your Social Presence and Email Marketing with Explainer Videos
If a picture
is worth a thousand words, then an explainer video is the equivalent to all the
words in a brochure or fact sheet, and then some. Explainer videos are usually
brief clips (90 seconds to two minutes, tops) that show how something works:
think of them somewhere between a commercial and an instruction manual. Smart
integrated marketers are also using explainer videos as the centerpiece of
successful email marketing campaigns and social media initiatives.
thoughtfully created, explainer videos can be an unforgettable branding tool.
Take, for example, this classic
from Dollar Shave Club—and note its 25 million views on YouTube. In addition to laying
out its novel subscription model, the video brands the company better than any
logo or color palette could. Another great explainer-type video that will make
you smile and then figure out how to adapt it for your company is this low-fi, hyperactive video an applicant
made to explain his credentials for an internship at the Museum of Science and
What Your Audience Needs
you start studying every Will Ferrell movie ever made, know that your video
doesn't have to be funny or aggressively in-your-face. The above videos are
perfectly suited for the brands they represent. If your product or service is
tech-related or complex, simple and straightforward will serve you and your
customers better. Consider this video for the PandaDoc
integrated business system. It's basically just a PowerPoint presentation come
to life, embellished with great animations and instructive voiceover.
Most Versatile Marketing Tool
course, you'll want to put it front and center on your website, but explainer
videos are practically made for social sharing. Their zippy format is perfect
for capturing and engaging the
typical 8-second attention spans. You'll also want to use it in your email
marketing, since adding video to email has been shown to increase click-through by 55% and boost
conversion by a whopping 24%.
excited to make one now? Good! Simple is often just as effective as rehearsed
and choreographed which means you could have your video online in just a few
Explainer videos should generally be 30-90
seconds in length, which translates into a written script of around 200 words
or less in most cases. Start with a strong
script. If you're using people, make sure to avoid "floating head syndrome
." Make sure your video is optimized for mobile. Now get in touch
with your inner Spielberg and have some fun!